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X’s declining Android app installs are hurting subscription revenue

Elon Musk’s X is struggling on Android devices in terms of new installs, even while App Store downloads grow, according to new data from app intelligence provider Appfigures. In July 2025, X downloads on Google Play saw a significant decline, as new installs dropped by 44% year-over-year worldwide, even as iOS downloads grew by 15%. […]

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